Definition: Club Penguin is an online game targeted to tweens in which players use penguin avatars to represent them in the virtual penguin world. While Club Penguin is not a social networking site, it does offer players the opportunity to interact with one another. Players may play online games, chit chat with other penguins, hold down jobs, solve secret missions, hang-out in penguin lounges or coffee shops and more. Club Penguin launched in 2005, and was purchased by The Walt Disney Company in 2007. Players may participate for free, or purchase a monthly subscription which allows them access to additional features on the site. Club Penguin does offer several safety features including monitors and a "Safe Chat" feature that filters vulgar language and personal information. Critics claim the game promotes consumerism.